distinctive gear created to express your passion

Don’s pride and joy was his son, Brian. From the time Brian could walk, the two were on the water, sharing a passion for fishing. When Brian died unexpectedly at age 22, the warm memories of their happy times are what got Don through.

Don realized that in today’s drive-through world, too many people take time for granted. To honor Brian, and to encourage parents to spend quality time with their kids, Don started his “Hook the Future” TV show and the Hook the Future Foundation. His dedication has inspired thousands of families to forge strong bonds and create precious memories to last forever.

Choose any item with the distinctive logo featuring an actual silhouette of Capt. Don fishing, and a portion of the profits will go back to the Hook The Future Foundation.  As Capt. Don would say, “Thanks and Slimy Fives” from all of us at The For Ever Group!

Click on The For Ever Store button above to see all our lines.